CIA + Hip Hop

May 12, 2006

Let's play a word association game with the CIA Hip Hop project:

  • group think. I think the entire class came to this conclusion early on that filling up the CoHo would be easy. It turned out tonight that it wouldn't. k.flay's draw was underwhelming. Perhaps we overestimated how many people she would bring in, but I think the timing of her performance was bad — she had already performed twice last week, so her own fan base may have been spent. Also, no mention of tonight's concert is on her website.
  • free riders. The class as a whole made a decision to unify to try to send a consistent message out. However, this came with the cost of having to manage everyone and reducing each person's accountability. I wonder what would've happened if each team had tried to do things themselves. I still think we would've had to collaborate to some degree, but maybe we joined up on too many action items.
  • apathy. "Of course there's no one here, this is midterms week" — random undergrad at the CoHo. It's definitely hard to get Stanford students to go to a concert of an artist they've never heard of.
  • saturation. "Way too much chalk, I heard people say that the chalking was lame. I just want to see the pavement!" — acquaintance of mine, 12:30am. Could've told me sooner…
  • fun. Of course, all of my comments are made in hindsight. I still enjoyed trying different ways to spread hip hop, and we were still able to get people to come to the concert. I have fun working with my team and the coaches. In retrospect, I think one thing we can take into the next project is to be more critical of ideas during the evaluation stage. Also, I think we should try to pay more attention to potential signals, e.g. the low attendance at the flash concert should've indicated to us that maybe current marketing campaign wasn't working.

No more soda…

May 4, 2006

Soda's out, juice in at public schools

I remember my high school days. Pretty much every day for lunch, I would have a slice of Bruno's pizza and a can of Pepsi. I knew how to diversify, too — some days I'd opt instead for Domino's cheesebread or a McDonald's sausage biscuit as the entree. It's amazing to think of the crap kids put in their bodies, and it's encouraging that schools and soft drink manufacturers are finally making a change. It seems like conventional wisdom these days that soda-pop is unhealthy, so I wonder what it took to actually create change?


SaveGranny launches

May 2, 2006

We’ve been working hard on SaveGranny.org the last two weeks, and I’m proud to announce that we’ve officially launched. The site has been mentioned on reddit, and we’re even getting leads from fark and stumbleupon…

Saturday and Sunday definitely marked an upward trend for the # of visits to the site. We got around 1100 uniques on Saturday and then 2900 on Sunday, after averaging around 200 uniques/day from Wednesday-Friday.

If you like the site, please digg it